AI and management consulting: Hand in hand or eyeball to eyeball?
The current technological revolution is well underway and shows no signs of slowing down. Steering the ship: information technology, AI and machine learning are all at full speed ahead, travelling to every nook of every continent. The global machine learning market is projected to grow…
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Universal IDs: Sharing is caring in AdTech
Identity fuels the AdTech ecosystem, allowing user individualisation to remain at the heart of digital advertising. The ability to have an ID means we can cross-connect devices, while linking online and offline user profiles and behaviours (onboarding) through Ad-Tracking. Unless you happen to be a digital…
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The recipe to successful social media content
Managing social media (SM) can be daunting and time-consuming, especially if you’re a small company. Too many companies are quick to brush social media marketing off as a chore, but it doesn’t have to always be that way. With the right planning, organisation and content,…
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Studying abroad during COVID-19
My study abroad journey from an outside perspective could be seen as nothing short of chaotic. First, the devastating bush fires that swept across Australia. Now, a global pandemic, where no-one is safe. Many students who embarked on similar journeys across the globe respectfully decided,…
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How to prepare for a job that doesn’t exist
“What do you want to be when you grow up?” If I had a dollar for every time I was asked this as a child, I wouldn’t need to plan my future at all. I’m certain my response as a 5 year old would have…
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Digital Guide: SEO for Voice Search
With half of all online searches being done without lifting a finger, the landscape for digital marketers is changing. Clearly, searching has become more convenient than ever. For digital marketers, Siri, Alexa, and Google Home are shaping how we approach SEO. If you’re trying to…
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AI: at the heart of the modern customer’s journey
Could the answer to understanding the complexity of a consumer’s mind be Artificial Intelligence (AI)? Look, I get it. Humans are complex. But is a machine without a mind of its own really the best way to gain insights on the mind of others? Well……
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When refusal to innovate is fatal
Tales of misfortunate companies that have met their demise through the rise of predatory rivals are now a dime a dozen. As technology advances, a sheer refusal to innovate has seen much-loved companies and industries struggle to stay afloat. Where did it go wrong? Netflix…
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Step aside influencers- UGC is back and booming
The power of social media influencers has capsized the world of digital marketing, with perfectly edited posts of avocado on toast that are almost enough to make it look tasty. But, with brands striving for consumers trust, there is great irony in relying on the…
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Beth Johnson Marketing 