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Hi! I’m Beth, a digital marketing specialist providing support for brands in bloom.
My expertise lies in digital and social media marketing, paid advertising, strategy development and content creation. With vast experience in a variety of specialist industries, my passion is partnering with businesses and creators to help elevate their digital presence and drive growth.
B2B Social Media Expert
My speciality is social media and digital marketing for professional services firms, with expertise in paid media, employee advocacy, community management, content creation across all social channels and websites.
Copy & Content Writer
My skills and passion for copywriting span from long-form thought-leadership and brand-building articles, to building SEO focused landing pages, short-form digital advertising and LinkedIn ghostwriting.
Social Media Consulting
I offer social media and personal branding consulting to small businesses and creators looking to expand their digital presence and expertise in social media platforms in order to grow their profiles and community.
Print and Graphic Design
I create various high-quality design works for your social media and digital channels, as well as print designs such as posters, flyers, leaflets, catalogues, business cards, event invitations and beyond.
Published articles for clients
The farms of tomorrow — 4 trends that are shaping the future of farming
The rate of change in the agriculture industry is unstoppable, fuelled by technological innovations while challenged by environmental uncertainty. Will the future of farming be a blend of old and new; innovation and tradition working hand-in-hand? Or will the farms of tomorrow be unrecognisable, with no resemblance to the rolling green…
AdBlue shortage highlights the need to protect Australia’s supply chain
Supply-chain challenges continue to plague Australia, most recently the global scarcity of AdBlue caused by a shortage of the chemical compound urea. It threatened Australia’s entire transport and logistics system. But why did this cause so much damage to the transport industry? And what is the solution?…
Boat owners: Check out our safety tips so you don’t anchor any additional costs
Boat life gives owners a unique sense of freedom, relaxation and bliss. Being at one with nature presents calming characteristics, but as Australians we know that Mother Nature isn’t always in high spirits. There are various hazards that, if you don’t take steps to avoid, you can find yourself in some real sticky (and wet) situations…
Increase your disaster resilience with parametric insurance
Parametric insurance is emerging as a potential game-changer, gaining relevance in the wake of Covid-19 and other climate-related events. As our world continues to be revolutionised by tech, the growing possibilities for parametric insurance are countless. Once limited to weather-related disasters, policies are now making great strides into cyber-terrorism,…
The game of drones: everything you should know to prepare for lift-off
The game of drones is gaining momentum globally, changing the landscape (well, airscape) for both commercial and recreational users. The endless possibilities of drone use, from delivery services to aerial videography and even sheep herding are showing that the sky really is the limit. But it’s not all fun and games…
Case study: Businessary rebranding
Your company’s brand is its very own distinctive fingerprint, teaching the outside world how to identify and differentiate your products or services from others. A combination of your logo, symbols, words, design and colour scheme can be utilised to create your individual brand identity, with the freedom to craft a representation of who you are through a variety of elements. As a seven year old company, Businessary has recently decided to refresh the brand…
Get in touch
Get a free initial consultation, where we’ll discuss your challenges, marketing needs and how I can help.
Beth Johnson Marketing 
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