With half of all online searches being done without lifting a finger, the landscape for digital marketers is changing. Clearly, searching has become more convenient than ever. For digital marketers, Siri, Alexa, and Google Home are shaping how we approach SEO.
If you’re trying to optimise for voice search using the same strategies as regular SEO, then you’ll want to stick around.
3 SEO Strategies for Voice Search
- Be Concise
When someone asks a home assistant questions, they’re looking for a brief answer, and brief answers have higher chances of ranking for a voice search.
“Hey Alexa, what is SEO?”
For marketers, including a concise answer at the beginning of your content makes it easier for home assistants to find, read and rank.
2. Focus on local
It’s no secret that consumers use “near me” searches, but voice search users are increasingly searching for local results. Within the past year, 58% of consumers have found local businesses using voice search.
If you have a local store, you should optimise your content for local voice searches, use Google My Business and make sure you make answers easy to access online.
3. Natural language and long-tail key words
Consumers using voice search are using conversational language, and these queries are longer than regular text-based searches.
So, for voice search optimisation, you too should focus on natural and conversational tone in your content. Try and put yourself in the consumer’s shoes, if you were looking for a certain answer, how would you phrase the question? This can help elevate your content in rankings.
Will voice search queries overtake text based? Let me know what you think in the comments below!