How to prepare for a job that doesn’t exist

“What do you want to be when you grow up?”

If I had a dollar for every time I was asked this as a child, I wouldn’t need to plan my future at all.

I’m certain my response as a 5 year old would have been nothing remotely similar to- “I’m still torn between an SEO Analyst or UX Designer”.

Just a few of the many marketing jobs that did not exist 10 years ago.

In a short space of time, an explosion of digital marketing jobs has been created in response to the technological revolution.

Did you know that around 65% of the jobs that today’s learners will be doing in 2030 haven’t even been invented yet? How do we prepare for a future role that might not currently exist?

  1. Master Flexibility

The digital marketers of tomorrow will require an agile mindset and an ability to adapt to switching consumer dynamics. Self-learning is increasingly important in this rapidly evolving ecosystem.

Self-learning techniques to increase flexibility.

2. Gain Experience

I recently read a book that highlights that the more job roles a person has had, the greater experience and perspectives they bring. In a digital marketing future, it will be the breadth and depth of skills, and how transferable those skills are, that’s important.

3. Fill the relevant gaps

We’ve all got knowledge gaps. This isn’t always a bad thing. I’ll probably never need to fill my knowledge gap when it comes to physics. But if you’re an aspiring digital marketer who’s not quite sure how to turn a computer on, it’s probably best to work on that.

Click here to see ’21 jobs of the future in marketing’ proposed by Cognizant.

Can you see yourself filling any of these roles?

Digital Guide: SEO for Voice Search

With half of all online searches being done without lifting a finger, the landscape for digital marketers is changing. Clearly, searching has become more convenient than ever. For digital marketers, Siri, Alexa, and Google Home are shaping how we approach SEO.

If you’re trying to optimise for voice search using the same strategies as regular SEO, then you’ll want to stick around.

According to SEO Tribunal

3 SEO Strategies for Voice Search

  1. Be Concise

When someone asks a home assistant questions, they’re looking for a brief answer, and brief answers have higher chances of ranking for a voice search.

“Hey Alexa, what is SEO?”

Featured Google snippet when searching “what is SEO?”

For marketers, including a concise answer at the beginning of your content makes it easier for home assistants to find, read and rank.

2. Focus on local

It’s no secret that consumers use “near me” searches, but voice search users are increasingly searching for local results. Within the past year, 58% of consumers have found local businesses using voice search.

If you have a local store, you should optimise your content for local voice searches, use Google My Business and make sure you make answers easy to access online.

Source: Youtube

3. Natural language and long-tail key words

Consumers using voice search are using conversational language, and these queries are longer than regular text-based searches.

A few language features used in voice search.

So, for voice search optimisation, you too should focus on natural and conversational tone in your content. Try and put yourself in the consumer’s shoes, if you were looking for a certain answer, how would you phrase the question? This can help elevate your content in rankings.

Will voice search queries overtake text based? Let me know what you think in the comments below!